Changing the World One Bright Red Book Bag at a Time

The red book bags have been delighting children since 1999, when members of the Peninsula Community Foundation, a philanthropic organization based in California’s Silicon Valley, founded Raising A Reader to help San Mateo County’s struggling preschoolers. Sterling Speirn, the foundation’s then-president, knew that most children who start behind, stay behind, and never develop the strong reading skills they need to succeed in life. He also knew that a significant percentage of America’s kids—about one in three—enter kindergarten lacking the skills they need to learn to read.

http://www.schoollibraryjournal.com/slj/home/891613-312/changing_the_world_one_bright.html.csp