Show it to them.

Some people say, "Give the customers what they want." But that's not my approach. Our job is to figure out what they're going to want before they do.

I think Henry Ford once said, "If I'd asked customers what they wanted, they would have told me, 'A faster horse!' People don't know what they want until you show it to them.

P567, Legacy, Steve Jobs

Parents think that children start learning a language by the 13th month and can only handle one language at one time. Parents prefer books, exercises and discipline in the room. This was how they learned, and why their English is so lousy.

We want to share with parents the latest neurological findings that a new born baby is fully ready for language acquisition, that the critical period for building the software for voice recognition is from birth to 9 months.

We want to show parents that children acquire languages better through interaction and usage in real life, i.e. in games they play, not the teaching of the master.

Young learners learn better when you throw away the books, exercises and let them immerse in that language.

Adults learn when they focus on one issue. Children learn through multi-tasking. They run around when they are in high spirit, searching for exciting things. But when they run around, they capture the sentences and phrase instead of just the words the teacher speaks.

Sam
Director, Le Beaumont