The Baby Einstein Hubbub

The Baby Einstein Hubbub
Published by Steven Novella under Education, Neuroscience
Comments: 24

In the 1990’s a small company started by William Clark began marketing a series of videos, the flagship of which was one called Baby Einstein. The title carries the promise that by watching the videos babies would gain a benefit to their intellectual development. The videos mostly consist of puppets and toys with classical music in the background. According to the company, they enjoyed 17 million dollars in sales, and then sold the company to Walt Disney.
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