Better English Writing

The King's English, Fowler, 1906
Prefer the familiar word to the far=fetched.
Prefer the concrete word to the abstract.
Prefer the single word to the circumlocution.
Prefer the short word to the long.
Prefer the Saxon word to the Romance.
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Politics and the English Writing, George Orwell
1. Never use a metaphor, simile or other figure of speech which you are used to seeing in print.
2. Never use a long word where a short one will do.
3. If it is possible to cut a word out, always cut it out.
4. Never use the passive when you can use the active.
5. Never use a foreign phrase, a scientific word or a jargon word if you can think of an everyday English equivalent.
6. Break any of these rules sooner than say anything barbarous.
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Strictly English, Simon Heffer, 2010
1. Playing by the rules.
2. Economy is the best policy.
3. Short sharp sentences.
4. Breaking things up.
5. Killer (emphatic) noun is better than the adjective.
6. Fewer repeats.
7. A logical order of words.
8. No showing off.
9. Mind your idioms.
10. Keep your metaphor fresh.
11. A persuasive tone.
12. Time for a laugh.